The NRL is hoping to build on the momentum it created last season, and bring back its beloved league to the global stage.
Key points:The NRL has announced it will rebrand its national competition with a new identityThe NRL will re-brand its competition with the aim of making it more competitive in an increasingly competitive environmentThe league says it will spend $300 million on the projectA new logo will be introduced to mark the change of nameThe NRL says it has spent $300m over the next 12 months to rebrand the competition to reflect its more competitive future.
“We’ve worked hard over the last year to make sure that we’re building on our brand and our history, and to build something that will be more relevant to our audiences in a way that is relevant to the competition in 2020,” NRL chief executive Todd Greenberg said.
“The NRL is proud to be able to announce today that we will be re-creating the NRL as it existed when it first emerged on the Australian scene in 1974.”
It’s a great time to be part of the game.
“Rugby league is a game that’s growing at an unprecedented rate, and I think we’re in a really exciting place with our next generation of players.”
Key pointsThe NRL’s new name will be unveiled at a press conference at a hotel in Sydney”We have to go to the moon for this league to be successful.
If we don’t get there, the NRL will be a laughing stock in the sport,” Greenberg saidIn its announcement, the league said it would spend $100 million to re-write the game and bring it more in line with what is now happening on the world stage.”
While we will continue to focus on creating a competitive, exciting and entertaining game, we will also work hard to build a brand that is unique to our game and relevant to global audiences,” the announcement said.
Key PointsThe NRL rebranded the competition last year with the hope of becoming a more competitive gameThis new logo, which will be revealed at a news conference at the Sydney hotel where the NRL was founded, will be used for the first time in 2021The NRL hopes the new logo can attract a new generation of fansThe NRL announced last month that it would be setting up a new headquarters in Sydney, with the first rugby league match being played in 2021.
“Today we are announcing the NRL’s next step to build our business and the game in Australia,” Greenberg told reporters at the time.
“That will be the NRL brand.”
“We will work hard with the NRL to develop and deliver the next step in our brand identity.”
A new brand will be announced at a media conferenceThe NRL was already a fixture in the world of sports when the game began, with its logo and colours becoming synonymous with rugby league in the late 1960s.
Its popularity soared in the early 1980s, with millions of people watching the league on television every weekend.
But the NRL went into financial turmoil in the 1980s and early 1990s, losing tens of millions of dollars every year.
It was also forced to change its name in 1996 after a number of league matches were cancelled because of scheduling conflicts.
It became the world’s most popular sport in the 1990s when the AFL and the NRL both merged.
The NRL had previously been planning to create a separate national competition for the 2020 season, but the new name would be announced during a press briefing in Sydney.
“Our team has been hard at work developing a new logo that reflects our vision for the future of the NRL and we hope to unveil it as part of a media briefing at the Hilton Sydney hotel,” Greenberg was quoted as saying by the ABC.
“This will mark a significant milestone in our ongoing journey towards building a global brand that reflects the values and vision of the league and the world at large.”